Vladimir propp
The HERO, WHO IS ON A QUEST
THE VILLAN, WHO OPPOSES THE HERO
THE DONOR, WHO HELPS THE HERO BY GIVING THE HERO TOOLS OR GADGETS
THE FALSE HERO, WHO TEMPTS THE HERO AWAY FROM HIS QUEST
THE HELPER, AN ASSISTANT OR SIDEKICK
THE PRINCESS, WHO IS THE REWARD FOR THE HERO
THE FATHER, WHO REWARDS THE HERO
Todorov's Narrative Structure
According to Tzvetan Todorov, a Bulgarian-French historian, philosopher and structuralist, stories have a common narrative structure
1. Equilibrium - the story begins with normality.
2. Disruption - a problem occurs and creates a disruption to the normality
3. Recognition of disruption - characters become aware of the problem
4. Attempt to repair disruption - characters prepare to overcome the problem
5. New equilibrium - the final stage of the story presents characters with a new normality
stuard halt RECEPTION THEORY
Dominant reading: the audience shares the text's code and accepts the PREFERRED reading
negotiated reading: the audience partly shares the text's code but modifies it, in a way which refers their position and interest
oppositional reading: audience does not share the text's code and rejects the PREFERRED reading.
Denis McQuail
he chose to suggest a more detailed breakdown of audience motivation
information: finding out about relevant events seeking advice ( WATCHING the news)
learning: self- education CONFIDENCE through gaining knowledge (reading books)
Personal identity: finding models of behaviour + gaining INSIGHT about oneself (interacting with a person with the same values)
INTEGRATION and social interaction: gaining insights from circumstances of others + finding a basis for conversations
entertainment: escaping+ emotional release + sexual arouse
SEMIOTICS: CODING IN MEDIA ( COLOR, EDITING ,SOUND)
Blumer + Katz
Diversion- (entertainment) using media to relax and escape (listening to music, watching a movie) to escape and relax
Personal relationships- sharing interests throughout media and form social connections. (instagram)
Personal identity- an important part of young people is to identify with a certain types of media ( video game player)
Surveillance- using media to gain an understanding of the world around us. ( watching the news, YouTube, tv)
ACTIVE AND PASSIVE AUDIENCE
ACTIVE- INTERACTING DELIBERATELY + THINKING
PASSIVE- ABSORB, NOT THINKING
Diversion- (entertainment) using media to relax and escape (listening to music, watching a movie) to escape and relax
Personal relationships- sharing interests throughout media and form social connections. (instagram)
Personal identity- an important part of young people is to identify with a certain types of media ( video game player)
Surveillance- using media to gain an understanding of the world around us. ( watching the news, YouTube, tv)
ACTIVE AND PASSIVE AUDIENCE
ACTIVE- INTERACTING DELIBERATELY + THINKING
PASSIVE- ABSORB, NOT THINKING
Psychometrics/Rubicam and Young
THE REFORMER: VALUES TheiR OWN INDEPENDENT JUDGEMENT
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THE MAINSTREAM: LARGEST GROUP/LIVE A DAYLY ROUTINE
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THE STRUGGLER: SEEK ESCAPE/LIVE FOR TODAY FEW PLANS FOR TOMORROW
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THE EXPLORER: DRIVEN BY A NEED FOR DISCOVERY AND/OR CHALLENGES
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THE SUCCEEDER: SELF CONFIDENCE/STRONG GOAL ORIENTATION
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THE ASPIRER: MATERIALISTIC/CARE MORE ABOUT WHAT PEOPLE THINK
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